Privacy Policy

Last Updated: 05 June 2026

Introduction

Sugar.co.uk ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your information when you use our pre-registration service and, eventually, our full platform. We take your privacy seriously and comply with applicable data protection legislation.

Information We Collect

Information You Provide Directly:

  • Email address
  • User type preference (Sugar Daddy or Sugar Baby)
  • Sugar dating experience level
  • Any additional information you choose to provide through contact forms

Automatically Collected Technical Information:

  • IP address and geolocation data
  • Browser type, version, and language settings
  • Device information (type, operating system, screen resolution)
  • Referrer URL and referring website
  • UTM campaign parameters (source, medium, campaign)
  • Landing page URL and navigation paths
  • Registration timestamp and session data
  • Cookie data (with your consent)

How We Use Your Information

We use the information we collect exclusively for legitimate purposes:

  • Notifying you when our platform launches, including early access invitations
  • Analysing registration trends, traffic sources, and user demographics
  • Improving our services, user experience, and platform features
  • Complying with legal obligations
  • Preventing fraud, maintaining platform security, and protecting user safety
  • Communicating important updates about our service
  • Providing customer support and responding to your enquiries

Legal Basis for Processing

We process your personal data based on:

  • Consent: You've explicitly agreed to receive launch notifications
  • Legitimate Interests: Platform improvement, fraud prevention, and security
  • Legal Obligations: Compliance with applicable regulations

Data Storage and Security

We implement comprehensive technical and organisational measures to protect your personal data, including:

  • Industry-standard encryption for data transmission and storage
  • Secure servers with restricted access
  • Access controls limiting data access to authorised personnel only
  • Regular security audits and vulnerability assessments
  • Secure backup procedures and disaster recovery protocols

Your Privacy Rights

You have rights regarding your personal data:

  • Right to Access: Request a complete copy of your personal data
  • Right to Rectification: Correct any inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing of your data for specific purposes
  • Right to Withdraw Consent: Withdraw your consent at any time without penalty

To exercise any of these rights, please contact us with your registered email address.

Data Retention

We retain your pre-registration data until you request deletion or until it's no longer necessary for the purposes for which it was collected (typically up to 12 months after launch if you haven't activated your account). You may request deletion at any time.

Third-Party Services

We do not sell, trade, rent, or share your personal information with third parties for their marketing purposes. We may share anonymised, aggregated statistical data (with no personally identifiable information) for analytical purposes. Any third-party service providers we use are carefully vetted and bound by strict data protection agreements.

Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, analyse site traffic, and understand user behaviour. You can control cookie preferences through your browser settings. For detailed information about the cookies we use, please see our Cookies Policy.

International Data Transfers

Your data is primarily stored within the UK and EU. If we need to transfer data outside these regions, we'll ensure appropriate safeguards are in place.

Children's Privacy

Our service is strictly for individuals aged 18 and over. We do not knowingly collect data from anyone under 18. If we discover we've inadvertently collected data from a minor, we'll delete it immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated via email to registered users. The "Last Updated" date at the top of this policy indicates when it was last revised.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us using our contact form.

When contacting us, please include "Privacy Enquiry" in the subject line to help us respond to your request promptly.